Worcester Insurance Agency to Celebrate 'Denim Day'

Insurance Marketing Agencies (IMA) will be participating in Lee National Denim Day on October 2nd.

Lee National Denim Day, a fundraiser created by Lee Jeans, was created with one goal in mind: to finish the fight against breast cancer. Participants who donate $5 or more to this cause are permitted to wear jeans to work in exchange.

At IMA, the day will begin with breakfast provided to all employees from Panera Bread. “We are all looking forward to Denim Day, this is our 15th year of participating” says Peter Herman, President of IMA. “IMA matches up to $1,000 of all donations, this year’s goal is to send $2,500 to the American Cancer Society,” Herman continues. “This is a cause near and dear to our hearts.”

Lee National Denim Day has raised over $93 million for the fight against breast cancer since its creation in 1996. IMA is a proud contributor to this cause, and is looking forward to continuing their support of Denim Day.