The Arbella Insurance Foundation and Live Nation, the world’s largest live entertainment company, today announced the third season of the Road Crew designated driver program, aimed at alleviating drunk driving and rewarding those who make responsible driving decisions during the 2014 concert season. The program provides complimentary nonalcoholic beverages for eligible concertgoers* who pledge to be designated drivers. Road Crew was developed to help keep both drivers and passengers safe as they travel home after concerts. The program will be held at the Blue Hills Bank Pavilion in Boston and the Xfinity Center in Mansfield, MA.
“The Arbella Foundation has made it our mission to build awareness and incentivize the prevention of distracted driving and drunk driving,” said John Donohue, chairman, president and CEO of the Arbella Insurance Group, and chairman and president of the Arbella Insurance Foundation. “The summer is a great time to gather with friends and enjoy live music, and Road Crew is our way of rewarding concertgoers who also make responsible driving decisions after a night out.”
“Safety is our number one concern when it comes to our concert patrons,” explained Richard Buchanan, general manager of the Xfinity Center. “The Road Crew is a great way to support responsible drivers and ensure everyone makes it home safe during this concert season.”
Eligible concertgoers who attend 2014 shows at the Xfinity Center and the Blue Hills Bank Pavilion can sign up for Road Crew by visiting the Arbella tent and identifying themselves as a designated driver. Participants will be given Road Crew insulated cups, bracelets, and drink vouchers entitling them to free fountain beverages at select concession stands throughout the venues.
By bringing the Road Crew program to the Xfinity Center and the Blue Hills Bank Pavilion, Arbella and Live Nation hope to encourage safe driving throughout Massachusetts and surrounding areas during the 2014 concert season. Live Nation has implemented similar incentives at other concert venues throughout the country to promote responsible driving.
For a complete list of 2014 concerts at the Xfinity Center, visit: http://www.livenation.com/venues/14479/xfinity-center
For a complete list of 2014 concerts at the Blue Hills Bank Pavilion, visit: http://www.livenation.com/venues/14347/blue-hills-bank-pavilion
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