How to Get the Most Out of Your BBB Accreditation

A common challenge for small businesses is separating their business from the competition. In this day and age, competition to attract potential customers is as high as ever, with more and more new businesses offering similar services as yours. You want to show the community that your business is one they can trust and one that puts its customers first and treats them with respect.

BBB Accreditation conveys the trustworthiness your business is seeking. Research shows that the Better Business Bureau (BBB) name and logo mean more than any other organization’s name or symbol to people who are looking for reliable, ethical and trustworthy places to buy goods and services*.

For BBB Accredited Businesses, BBB wants to ensure that you’re taking full advantage of all the services BBB has to offer with a few tips on how to get the most out of your BBB Accreditation:

Link Your Website to Your BBB Business Profile: BBB Business Profiles provide information about your business, your products and services, BBB rating and more. Link your Business Profile to your website and encourage your customers to leave Customer Reviews.

Accredited Business Marketing Products: Identify your business to the community as a BBB Accredited Business. Utilize BBB decals, business cards, order forms and more. Check out BBB’s personalized yard signs as well.

Online Seals & Buttons: Display the Accredited Business Online Seal prominently on your website. The seal links directly to your BBB Business Profile. Add the Customer Review button or Request a Quote button to your website for potential customers to leave reviews or request pricing.

Free Website: If your business does not have a website, BBB can create one for you for free. This website is customized with your business logo, photos, and information about your products and services. BBB will also add the Accredited Business seals and buttons for you.

Accredited Business Directory: The Accredited Business Directory lists Accredited Businesses by type of business, including business name, address and website. Hundreds of thousands of BBB Accredited Business listings are viewed every month, linking tens of thousands of potential customers to their websites*. Your business logo will display in the search results.

Google AdWords: BBB Accredited Businesses now have the option of adding a Review Extension to their Google AdWords efforts. Highlight the positive reviews on your BBB Business Profile with potential customers in an additional line of text beneath your ads on Google Search.

Not BBB Accredited and interested in learning more? We encourage your business to apply for BBB Accreditation today!

1. BBB Accreditation Benefits | Better Business Bureau Serving St. Louis 2016
2. Advantages of BBB Accreditation | Better Business Bureau Serving Northeast Florida & The Southeast Atlantic 2016