Longtime Marlborough Business Owner Named 2026 Labor Day Grand Marshal

MARLBOROUGH, MA — A lifelong Marlborough resident and longtime business owner will lead the city’s Labor Day Parade this year.

Mayor J. Christian Dumais named George Larassa the parade’s 2026 grand marshal in recognition of his decades of community service. The parade will begin at noon Monday and feature marching bands, floats, community groups and special performances, according to the Mayor’s Office.

“I am pleased to announce George Larassa as the 2026 Labor Day Parade Grand Marshal, recognizing his decades of service, generosity and commitment to the Marlborough community,” Dumais said.

Larassa was born and raised in Marlborough and has operated G.L. Auto in the city for more than 32 years. He was among the people most frequently nominated for the grand marshal honor, Dumais said.

“He has spent decades helping others and giving back to Marlborough, and this recognition is truly well deserved,” Dumais said.

Decades Of Service In Marlborough

Larassa established the SJL Scholarship Fund after his daughter, Shawna, died at age 19. An annual motorcycle ride held in her memory raises money for scholarships for students pursuing higher education.

Larassa has also supported nonprofits, food drives, charitable events and families in need. His efforts have included donating vehicles, providing Christmas gifts and trees to families, driving young people to and from proms and contributing vehicles and floats to the Labor Day Parade.

His family also has a history of public service in Marlborough. His grandfather served as an assistant fire chief; his great-grandfather died while fighting a fire on Main Street; and family members volunteered with the Red Cross during the Blizzard of 1978, the city said.

"George’s service is not about recognition—it is simply part of who he is. For more than three decades, he has been there for his neighbors, helping people in ways both large and small,"Mayor Dumais wrote in the announcement. "George Larassa embodies the spirit of Marlborough and the tradition of 'people helping people.' The City is proud to recognize him as the 2026 Labor Day Parade Grand Marshal and celebrate his lifelong commitment to the people and community he calls home."

See Also:

• Marlborough Fire Calls Continue To Rise In August
• Marlborough School Introduces New Teachers And Staff For Next School Year