NewTV Production Services Creates Moving Message for Breast Cancer Awareness Month

For Immediate Release

Contact: Melinda Garfield, NewTV Production Services (617) 965-7200, melindag@newtv.org

NEWTV PRODUCTION SERVICES CREATES MOVING VIDEO PROMOTING LADY GRACE’S SERVICES FOR BREAST CANCER AWARENESS MONTH

Newton-based video production arm of NewTV unveils informative video for intimate apparel retailer Lady Grace to tell breast cancer survivors’ stories

NEWTON, Mass. (October 19, 2015) - Newton-based NewTV Production Services recently partnered with intimate apparel retailer Lady Grace Intimate Apparel to create a video telling the story of how the 80-year-old chain of Massachusetts stores approaches Breast Cancer Awareness Month: by telling the stories of three survivors. The video captures the stories of three women who share their experience, encourage early detection through mammography, and finding confidence and beauty again through compassionate care and selectiong of quality post-surgery breast cancer products, from breast forms and specialized bras selected by trained fitters. In addition to assisting thousands of devoted survivors, Lady Grace also handles bra modifications and the insurance carriers and subsequent paperwork. Most insurance carriers cover at least 80 percent and in some cases 100 percent of the cost of breast forms and bras, minimizing out of pocket expenses for

“It was a privilege to tell these brave women’s stories,” said Melinda Garfield, NewTV Production Services Manager. “This month is filled with courageous stories, and we were honored to be chosen by Lady Grace to capture these women’s experiences on video in the hopes that the video will help other women find out about these caring services and products.”

“Unless you are breast cancer survivor, it’s difficult to understand or relate to the fact that cancer can take more than just body parts,” said survivor Linda of Danvers, Mass. “On the inside, I wasn’t whole. So what happened when I put that bra on, not only was it a beautiful bra, but there was a wonderful woman standing there and she said to me, ‘It’s beautiful, and you are beautiful.’ I felt… beautiful.”

NewTV Production Services offers high-quality video production services and upgraded facility rental. The organization’s Emmy® award-winning production team creates videos for multiple mediums and purposes, including PSAs, online marketing, and live event coverage. NewTV Production Services specializes in adapting to each client’s unique message and aesthetic, producing affordable projects that reflect each client’s brand identity. NewTV facilities include a 42-seat screening room, an 866 sq. ft. HD studio and an HD control room, as well as meeting, training center and conference room, all available for rent. Visit productionservices.newtv.org for more information.

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