Euro-Pro Changes Name to SharkNinja, Moves Headquarters to Needham

Photo of Mark Rosen via sharkninja.com

Creator of the popular Shark and Ninja brands, Euro-Pro, based in Newton, announced this week its corporate rename to SharkNinja. This change will allow the company to capitalize on the awareness, consumer trust and success of each brand to establish one unified identity, it said in a press release.

“We spent the past five years focused on building innovative products that deliver on our promise to ‘positively impact people’s lives,’” said SharkNinja President Mark Barrocas in the announcement. “We are proud of our success and are excited to solidify SharkNinja’s position as one of the world’s leading household appliance companies, as well as a top employer in North America, China and Europe.”

With more than $1.6 billion dollars in annual revenue, the top-selling and rated* vacuum cleaner in the U.S., and #1 market share across the motorized kitchen appliances space, SharkNinja will use its refreshed identity, said the release, to highlight its new global brand campaign and game-changing culture in order to attract top talent. The company is planning to hire more than 100 associates globally in the next 90 days.

SharkNinja also announced its signing of a lease for a new 150,000 square foot world-class corporate headquarters in Needham and pursuit of new facilities for its teams currently based in Alabama and Suzhou, China, as well as the opening of an office in Toronto, Ontario.