Traktek Partners of Needham Receives 2017 MITX Award for website design and development of Sonesta.com

Traktek Partners of Needham, MA. won a 2017 MITX Award for the website design and development of the Sonesta hotels and resorts website, www.sonesta.com. The local digital marketing company won the award in the Travel, Entertainment, & Leisure Marketing category.

The new Sonesta.com website was designed to highlight the range of properties and destinations that are a part of the Sonesta collection of hotels and resorts. The clean design uses strong imagery, simplified navigation, and responsive design to allow users to better interact with Sonesta online regardless of the device they are using to visit the website.

” We were honored to work with Sonesta on their marketing initiatives and their award-winning website and we are grateful to accept the award on behalf of the teams from one the largest interactive marketing organizations in the country,” said Cyril Lemaire, Managing Partner at Traktek Partners. “When designing this website, as with all website redesigns we work on, our number one focus was on achieving Sonesta’s overall business goals and delivering a superior online customer experience that drives business results. We carefully balanced business needs with a sleek design that highlights the unique and authentic experience travelers will find at all Sonesta properties and we’re very pleased with the final result.”

The MITX Awards show is the largest and most prestigious annual awards competition in the country for technology and digital innovation. The categories in this year’s program showcase the disruptive marketing, creative, and emerging technologies happening in New England. Winners were announced in 24 categories at a sold-out event held at Royale Boston.

Sonesta is a growing, global hospitality brand with more than 60 properties in seven countries, centered on a corporate dedication to delivering a guest experience that provides more than just a place to stay. The new Sonesta.com website was purposefully designed to assist with and enhance the Sonesta guest experience and extend their authentic hospitality. With a portfolio of diverse and distinctive properties as individual as its guests, there is no typical Sonesta. Presenting a full range of exceptional experiences found in many of the most memorable destinations in the world, Sonesta proudly exceeds guest expectations time and time again.

TrakTek Partners (www.traktekpartners.com) is a consulting and digital marketing agency that specializes in revenue and lead generation for the travel and tourism industry, higher education, and technology sectors. We provide business and digital marketing strategies, creative design, website development, site accessibility audits, video production, SEM, SEO, and social media campaign management services to domestic and international clients seeking to build brand reputation, generate new revenue streams, and build customer loyalty.

“This year’s entries exemplified the curious intellect that drives innovation in Boston,” said Amy Quigley, President of MITX. “It was an exciting evening marking 21 years of creativity and industry leading ideas in technology. I was overwhelmed by the energy.”

For the complete list of winners and other information please visit the MITX Awards Website.