Think Pink Breast Cancer Fundraiser

Annie’s Hallmark Baldoria in Salem and Londonderry, NH will welcome Vera Bradley Brand Ambassador Joan Bradley Reedy, daughter of Vera Bradley and sister of company co-founder Barbara Baekgaard, to their stores Saturday, September 27. Guests will enjoy the opportunity to hear anecdotes of Vera Bradley’s history and personal stories of the remarkable women (her mom!) behind the company at a special event to raise funds for breast cancer research. Joan Bradley Reedy will be in the Salem location at Target Plaza from 10 am to 1 pm and in the Londonderry location at Market Basket Plaza from 2 -5 pm. Customers will enjoy raffles, refreshments, prizes from the Wheel-of-Wow with a Vera purchase, and bounce-back coupons.

Annie’s will be accepting donations for the entire month of September to be donated to the Vera Bradley Foundation for Breast Cancer. Pink Ribbon Donation Cards will be available to personalize with your name or the name of a loved one who has been affected by Breast Cancer. Donations of $25 or more will receive a FREE Vera Bradley Zip ID.

25% of all Vera Bradley sales on September 27 will be donated to The Vera Bradley Foundation for Breast Cancer. “We’re delighted that Baldoria is raising funds for breast cancer research,” said Catherine Hill, executive director of the Vera Bradley Foundation for Breast Cancer. “Our Vera Bradley retailers are the perfect ambassadors to help us bring more awareness and support to our corporate cause.”

The Vera Bradley Foundation for Breast Cancer raised $2.7 million during fiscal year 2013. The Foundation’s main benefactor is Vera Bradley, Inc., which contributes approximately $1 million each year to the cause. Additional support comes from events and individual donations. Vera Bradley co-founders began raising funds for a cure after the loss of a dear friend to the disease in 1993. Since its inception, the Foundation has contributed $20 million to the research being conducted at the Indiana University (IU) Melvin and Bren Simon Cancer Center in Indianapolis, Indiana. This team is world-renown for its collaborative approach to research-- leading national clinical trials and hosting the world’s only healthy breast tissue bank. This unique resource offers researchers an invaluable tool in unlocking the mysteries of the disease. In addition, IU Cancer Center has been recognized by the American Society of Clinical Oncologists and the National Cancer Institute for groundbreaking discoveries. Learn more about the Vera Bradley Foundation for Breast Cancer visit: http://www.verabradley.org.

Sales of the Vera Bradley breast cancer awareness pattern Pink Swirls generate much of this revenue. Additional funds are generated by donors like Annie’s Hallmark Baldoria and those who support these store fund-raising events.

Annie’s Hallmark Baldoria gives to numerous local and national charities through the Annie’s Charity Fund. Last year, more than $50,000 was raised or donated to support causes throughout the local community and beyond.

Visit www.annieshallmark.com or like us on Facebook for more information about this event!