Former New England Patriot Matt Light at Yankee Spirits

Matt Light, the popular 11-year New England Patriot, will be at Yankee Spirits at 376 Main Street in Sturbridge this Thursday evening, June 19, 2014 signing bottles of KEEL Vodka, the lowest calorie vodka on the market that he co-owns with two Rhode Island entrepreneurs. The 3-time Super Bowl Champion and 3-time Pro Bowler’s visit to Sturbridge is perfectly timed for summer festivities and Fourth of July party preparation. Beginning at 5:00pm on Thursday, the KEEL crew will be onsite at Yankee Spirits promoting the brand; and Matt Light will be available to sign bottles for customers from 6:00-8:00pm. KEEL is a premium vodka that launched one year ago and is generating significant buzz from The Cape to the Berkshires, to Providence, to Block Island and beyond. The former Patriots left tackle has been promoting KEEL’s smooth, healthy qualities with a refreshing “liquid-to-lips” strategy at select liquor stores, bars, restaurants and marquee events throughout the region. Local football fans, cocktail aficionados and business owners love seeing the longtime Patriot in local liquor stores, where he chats with shoppers and smiles for the camera as he signs bottles of KEEL. KEEL’s three owners saw a void in the spirits industry and created a new niche category for today’s evolved consumer. Perfect on the rocks, with a splash or muddled fruit, KEEL has just the right taste, calories and alcohol. Stop by Yankee Spirits on Thursday evening to gear up for great celebrations and grab a signed bottle of KEEL to enjoy or give as a hostess gift. For more details on KEEL - visit www.keelvodka.com, @KEELVodka on Twitter and Instagram or /KEEL Vodka on Facebook. Stay Balanced this summer.