CAPTAINS OF INDUSTRY BOLSTERS BUSINESS PLANNING EXPERTISE WITH THE ADDITION OF SENIOR STRATEGY LEADER

BOSTON – Agency veteran Beth McCarthy joins independent content marketing consultancy Captains of Industry® as the firm’s first Managing Director, Business Development and Strategy, according to President and CEO Clift Jones.

She will focus on building long term, mutually beneficial relationships with existing and new clients and identifying ways to best partner on critical business needs and challenges.

“A big part of what makes Captains unique is the time we invest to fully understand our clients’ constituent needs, frustrations, habits and wish lists to create stories that are deeper than what’s being sold. It’s this consultative approach to the work we do that has translated into explosive growth over the last year,” said Jones. “Beth’s expertise in customer understanding and surfacing actionable insights further enhances our marketing consulting offering, helping us deepen relationships with our clients. We’re thrilled to have her on board.”

McCarthy joins Captains after spending 11+ years with Omnicom consumer collaboration agency, C Space (formerly Communispace) most recently as a Vice President of business development and strategy where she was directly responsible for a multi-million dollar portfolio of global clients across diverse markets including technology, financial services and retail. In her tenure, C Space grew from 30 to 600+ employees; McCarthy was instrumental in establishing and growing relationships with clients; recruiting, developing and inspiring employees; and defining and executing overall growth strategies.

“Captains’ commitment to partnering with brands that do well by doing good was a big part of why I decided to join the firm,” said McCarthy. “I’m excited to bring my many years of customer understanding to drive desired behavior change to Captains and build on the great work the team is currently doing.”

About Captains of Industry

Captains of Industry is an independent content marketing consultancy and creative services firm with a growing roster of “challenger brand” clients; organizations with big ambitions who are driven to transcend the media-centric marketing models of the past and connect with customers on a deeper level. While Captains’ clients span a wide range of sectors, from top energy brands, to prestigious higher ed institutions, to life science visionaries, they all share a common belief that the world can and should be a better place. Captains of Industry has offices on both coasts, with clients operating globally.

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