Fenway Sports Management (FSM) today announced that Randall Harris has joined the organization as a sales representative. Fenway Sports Management Chief Revenue Officer Frank Huckabone made the announcement.In this role, Harris will report to FSM Senior Vice President of Sales John Clark, and be responsible for generating sales revenue across Fenway Sports Group’s portfolio of owned and operated properties – the Boston Red Sox, Liverpool Football Club (LFC), New England Sports Network (NESN) and Roush Fenway Racing (RFR), and for the company’s exclusive sponsorship sales clients including LeBron James/LRMR Marketing & Branding, Boston College Athletics, Major League Baseball Advanced Media and PGA TOUR Playoff event the Deutsche Bank Championship (DBC).
“We pride ourselves on always doing right by our partners and over-delivering in every facet of the relationship,” said Huckabone. “Randall's creativity, client-centric approach, good natured personality and relentless pursuit of new partners is perfectly aligned with our operating approach and philosophy.”
Harris will also focus on servicing existing and acquiring new client relationships for FSM and securing sponsors for non-baseball related events at Fenway Park that are operated by FSM, such as Citi Frozen Fenway 2014, a two-week series of hockey and ice skating events, including two Division I men's college hockey doubleheaders.
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Harris began his career as an inside sales representative at Madison Square Garden (MSG), where he was responsible for establishing qualified leads and securing group ticket sales from high-profile clients including Viacom, Wells Fargo and TD Bank, among others, while building and maintaining integral relationships with prospective and returning clients. His individual efforts resulted in closing deals for two newly renovated MSG luxury suites and played a significant role in the team’s $9+ million in total ticket sales for the Knicks and the Rangers in the 2011-2012 season.
Following his tenure at MSG, Harris served as Associate Manager, Corporate Partnerships at Lagardère Unlimited. In 2013, Harris joined LeadDog Marketing Group, where he worked with nationally-recognized brands such as the Cooking Channel and the Nature Conservancy. Harris graduated from Hampton University in 2011 with a Bachelors of Science degree in Marketing. He currently lives in Boston.
