Mobee Reveals Top Ten Busiest Lunch Spots in Metro Boston

BOSTON (June 11, 2013)— Mobee, a Boston-based, rewards-driven iPhone game taking on the $1.5 billion mystery shopping market, today announced the ten busiest lunch spots in metro Boston.  The crowdsourced data was collected by the startup’s “smartphone army” of users from February to April 2013 at approximately 800 different quick service lunchtime destinations in and around Boston.

A variety of companies were surveyed, including franchise locations of McDonald’s, Panera Café, Sal’s Pizza and Subway. The McDonald’s at 718 American Legion Highway in Roslindale tops the list by receiving the most number of responses of “Heavy” or “Overcapacity” to the question of “How busy would you describe this location?”  Reponses were collected between the hours of 11:00 a.m. and 1:00 p.m.

Top Ten Business Lunch Spots

1. McDonald's - 718 American Legion Highway, Roslindale

2. Dunkin' Donuts - 850 Harrison Ave, Roxbury

3. Dunkin' Donuts - 15 Commonwealth Avenue, Chestnut Hill

4. Panera Cafe - 1100 Lexington Street, Waltham

5. Panera Cafe - 296 Mishawum Road, Woburn

6. Einstein Bros. Bagels - 725 Commonwealth Avenue, Boston

7. Sal's Pizza - 296 Chelmsford Street, Chelmsford

8. Dunkin' Donuts - 2790 Washington Street, Canton

9. Subway - 350 Longwood Avenue, Boston

10. Panera Cafe - 647 Broadway, Saugus

“We’re revolutionizing this archaic pen-and-paper industry,” said Prahar Shah, CEO of Mobee. “Thanks to our proprietary technology and ever-growing user base, we are gathering data that business owners can’t get anywhere else. We’re opening business owners’ eyes to insights and driving real change.

Mobee provides businesses with reliable intelligence from existing customers that allows brands to uphold company standards across multiple locations by enlisting a “smartphone army” to quickly report on Key Performance Indicators (KPI) like quality/speed of service, training, merchandising, cleanliness, and overall experience. The GPS-enabled verification and real-time data allow clients to gain reliable insights to drive real change and allow store managers and owners to improve stores and provide a better value and experience to customers. The startup launched in Boston in October 2011 and already has more than 20,000 users in the metro Boston area who are rewarded with cash and prizes for completing missions at businesses they visit every day. They plan to expand to other cities in the next few months.

Note: Report based on missions completed between February 1, 2013 and April 30, 2013. Based on a 5-point scale. For complete methodology, contact lchristo@451marketing.com.

About Mobee

Mobee is a rewards-driven iPhone app revolutionizing the mystery shopping market. In its pilot city of Boston, Mobee sends users on “missions” and rewards them with cash and prizes for reviewing their favorite businesses that they visit daily. The real-time consumer data from the “missions” is analyzed and leveraged by businesses to provide immediate insight into company operations. Mobee helps businesses improve important consumer touch points such as customer service, employee appearance, and more. Founded in October 2011, Mobee is backed by several notable investors including Jit Saxena, John Simon, LaunchCapital, TiE Angels Boston, Hub Angels and Tod Loofbourrow. Its board includes Neal Yanofsky, former president of Panera Bread and international president at Dunkin' Brands. Learn more at www.getmobee.com or visit them on Facebook at facebook.com/Mobeeapp and Twitter at twitter.com/Mobeeapp. Mobee: Make it Your Mission.

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