Business & Tech
ICYMI: Somerville Battle of the Snark: The Latest Signs from McGrath Highway
McDonald's and Sav-Mor Liquors have been duking it out for the wittiest sign, and now they're taking on the season's pumpkin fever.
SOMERVILLE, MA ā Over the summer, McDonald's and Sav-Mor Liquors on McGrath Highway began a battle of the signs to see who could one-up each other on snark.
The two businesses, which straddle the roadway across from each other, traded playful barbs, as McDonald's declared, "Sav Mor, You Ain't Seen McMuffin Yet."
Sav-Mor countered with duel puns: "My Boss Is Also A Clown. Thanks McDonald's I Always Wanted An Arch Enemy."
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Now, the two have put a seasonal spin on their battle of wits, tackling America's obsession with all things Pumpkin:

To which McDonald's retorted:
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The feud began when McDonaldās advertised ā2 Egg Muffin [for $5].ā
Sav-Mor, never one to shy away from humor, responded, ā3 Egg Muffin [for] $4.ā
No word yet on what they've got planned for the holidays, but it'll surely have passing drivers in stitches.
Photo Credit: Alex Newman/Patch Staff
Story originally published October 21
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