Somerville bfresh Market Opens Friday in Davis Square

SOMERVILLE, MA – A new food market, deli and grocery store opens in Somerville's Davis Square this Friday.

Bfresh will officially open its third location at 244 Elm Street at 9 a.m. on Feb. 24, provided final permits and inspections are received. The Stop & Shop-owned market opened its first location in Allston a year and a half ago and has since expanded to Brighton.

But it's the Somerville shop that's the burgeoning company's loftiest undertaking yet. Bfresh plans to establish it as the central production hub from which everything will be shipped to its sister locations in Boston.

It's an exciting time for the chain, which boasts a dual grocery store-market layout with standard fare and natural and organic offerings at a low price. And if the Somerville location is a success, the sky's the limit.

Representatives from bfresh described the Davis Square market as its "quintessential bfresh location," and said if the format works, it'll be replicated as the chain expands. In addition to the grocery store, where a customer favorite is the "bulk bin" style of purchasing food, bfresh offers sandwiches, salads, sushi, smoothies and juices at its deli.

And many of these dishes are designed in-house. The company hires a third-party prep team in charge of the sushi, has partnered with Boar's Head for its meats and recently launched a juice program with fresh and healthy options such as "Orange You Healthy Juice," "Tropikale" and "Beet Fresh."

"Shoppers want to keep things simple. They want fresh foods, right in their neighborhood, that they can afford. bfresh is all about meeting those needs," Coby Reinhardt, bfresh team coach, said in a statement. "No matter how you want to shop – like stocking up for the week, buying fresh for meals every day, or stopping in to grab the freshest quick bite in town – bfresh has got you covered."

Photo by Alex Newman/Patch Staff