Rodman CPAs Unveil New Website

Rodman CPAs, a full service tax and accounting firm serving small, mid–market, and multi-generational sized companies throughout the greater Boston area, has recently rebranded and launched a new generation of their website, www.rodmancpa.com.

Rodman CPAs, formerly known as Rodman & Rodman P.C., rebranded to better reflect the firm's growth, expertise, and comprehensive accounting and tax solutions for clients in a range of industries, including alternative energy. The firm engaged Hailer Marketing Associates to lead the rebranding process and Paris Design to assist with the rebrand design.

The responsive site was developed using the latest web technique, a parallax design, and contains 90 percent new content and photography. The well-thought out modern design is user-friendly, enabling visitors to access content quickly.

"Many CPA websites come across as highly templated and not all that unique. We emphasized the need for a web design that stood apart, was intuitive to the visitor, and one that would accurately reflect the firm. The parallax design was ideal," noted Elizabeth Hailer of Hailer Marketing Associates.

New and improved components of Rodmancpa.com include a client portal, an interactive career page, BDO Alliance page, services page, news and resources page, testimonials, videos and blogs. Additionally, the site was reorganized to better focus on the types of clients the firm serves and solutions they offer.

"We are very pleased with our new website's innovative, elegant design, and simple navigation. It effectively expresses who we are, what we do, and the value that we bring to clients," explained Steve Rodman.