PrimeTime Lacrosse Opens Its First Store

For Tyler Low and Jason Wellemeyer, lacrosse isn’t just something they love to play, it’s something they have turned into a profitable business based in Wellesley.

The owners of PrimeTime Lacrosse, with a casual summer league, now oversee clinics, summer leagues, camps, select teams and tournaments.

And on Patriots Day, they opened their first store selling apparel and branded items in the blue and orange colors of their PrimeTime Power Penguins select teams.

The store, at 1 Crest Road in the space where the Wellesley Townsman once had its office, is a logical extension, according to Low who said the company has had an office in the Crest Mall for the past year.

The two both played on the lacrosse team and while still students decided to start a summer league so they could keep playing in the off-season. Riding the popularity of a sport that has really taken off in this area, they started offering other opportunities for adults and kids to play year round.

“It’s really exploded,” Low said.

Last year Business Week listed them among the top 25 entrepreneurs in the country under 25 years old, citing their ability to grow PrimeTime Lacrosse into a company overseeing as many as 50 coaches and employees, training close to 2,000 players and generating a projected $650,000 in revenue in 2010. 

They now offer lacrosse camps and clinics to kids as young as 7 through 17 to improve their lacrosse skills and run adult leagues where men of all ages can still play. Their clinics and camps cater to beginners through elite players and draw lacrosse enthusiasts from across New England and New York.

For Low, who grew up in Natick and Wellemeyer who is from Pembroke, it’s all about having fun and loving the game according to their website which puts an emphasis on learning the fundamentals of the game.

In addition, they say they pride themselves on giving each player individual attention and hiring coaches that not only excelled on the field, but in the classroom and in their communities.

Among the coaches are Jack Platelli who has coached at every lovel of the game after being selected an All-American while playing lacrosse at Springfield College and playing professionally with the Boston Blazers and Bussy Adam, the youth officer with the Newton Police Department, who is a member of the Newton North and U-Mass Boston athletic Hall of Fame and lacrosse coach at Newton North High School.

Low and Wellemeyer are currently coaching the U-Mass Boston men’s lacrosse team.

In June they are running the 2nd Annual PrimeTime Warrior Shootout at Babson. Last year 50 top club, select and town teams from across the country participated, and this year they are expecting another sold-out tournament.

Along with apparel and other items with the Power Penguins team logo, the store has a large selection of stick stringing supplies.