Wellesley Installs New Town Signs

WELLESLEY, MA — Want to know where to go in Wellesley Square? Just follow the signs. New wayfinding signs, identifying the area and directing drivers and pedestrians to key community locations, were recently installed in Town.

Their purpose - to help visitors and residents find their way to shopping, parking, transportation and recreation locations throughout the Square to keep these commercial areas healthy and prosperous. The signs are the result of the Wellesley Square Wayfinding and Branding Project that began in 2016 and was funded by a $10,000 grant from the Massachusetts Downtown Initiative.

The green and white signs have a floral background and an image of Town Hall, a design that is general enough to be used throughout the Town. In total, there will be fifteen locator signs and eleven parking signs installed in a variety of locations.

Look for gateway and landmark signs along Washington Street, Central Street and Linden Street. Directional signs pointing to key locations are mounted on posts along Central Street, Abbott Street and Church Street. Parking signs for Wellesley Square lots and signs for nearby walking trails will be installed by the Department of Public Works in the next few weeks.

The town hinted that there may be plans to develop similar branding for other business areas like Wellesley Hills and Lower Falls, if funding allows.