Fast-Growing Açaí Bowl Chain Opens In Westborough

WESTBOROUGH, MA — A fast-growing açaí bowl chain has officially opened its doors in Westborough.

Playa Bowls opened its new Westborough shop at 290 Turnpike Road in RK Speedway Plaza. The new eatery, known for its açaí bowls, smoothies and juices, officially debuted on Saturday.

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The Westborough store will be open daily from 8 a.m. to 9 p.m., according to the business's website.

Playa Bowls’ menu includes signature superfruit bowls, smoothies, juices, cold brew, cold-pressed juices, oatmeal bowls and other items.

The company first began in Belmar, New Jersey after founders Rob Giuliani and Abby Taylor turned a small sidewalk cart into a growing bowl shop brand. Playa Bowls has since expanded to more than 20 states, with more than a dozen in Massachusetts.

The Westborough shop was previously planned for Unit 165 in the plaza under franchisee Troy van Belle’s Dark Horse Franchising group, according to What Now Boston.

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