Prime Toyota Invites Public to Celebrate Grand Opening on Tuesday

Editor's note: The following is a press release.

Prime Toyota in West Roxbury will official open its all-new complex with a grand opening event on Tuesday, March 20, from 5 to 8 p.m.  The event is free and open to the public.  Prime Toyota is located at 1605 VFW Parkway.

The evening will be hosted by comedian Tony V. Prime Toyota's special guest will be Patrick Chung from the New England Patriots. 

In addition to having an opportunity to tour the new $4 million, 45,000 square foot showroom and service facility, guests will have the chance to win a complimentary 2-year lease for a 2012 Prius. Food and beverages will be served.

The new dealership features a specially designed Inside Service Drive allowing customers to avoid inclement weather. They will be able to drive directly into the building to leave their vehicle with a valet for service and maintenance. The service area has 28 service bays, and a complimentary car wash will be included with all service appointments.  As well, a fleet of complimentary loaner vehicles will be available for service customers.

General Manager Mike Brown said, "Inside our showroom, we now have four different Waiting Lounges.  One is a News Waiting Area and another is for moms, adjacent to our new Children's Area. Plus, we have four quiet Work Stations. Everything is Wi-Fi accessible.  This is a major addition for us and furthers Prime's dedication to making the customer experience the absolute best it can be."

Maintaining its dedication to exceptional customer service, Prime Toyota has created a private Mini-Showroom where clients will receive personalized vehicle instruction when presented with their new purchase, whether new or used.

Prime Toyota will be adding more than a dozen employees to its staff of almost 50. The new complex also includes a Corporate Training Center that will serve as an educational facility for all Prime employees.  From its corporate headquarters in Westwood, Prime Motor Group employs more than 800 individuals throughout the region.

With 17 dealerships throughout suburban Boston, Cape Cod, and southern Maine, Prime Motor Group recently acquired the former Tom O'Brien Hyundai dealership in Quincy to create Prime Hyundai South. Continuing a major expansion into the South Shore market, the company is nearing completion of an all-new $7 million Prime Infiniti dealership in Hanover. Future plans for the company include a new Mercedez-Benz dealership at a location to be determined on the South Shore.