18|8 Fine Men's Salon Opening in Westwood: Introduces Entirely New Grooming Experience for Men

Calling all men: there is a new salon in town waiting just for you.

18|8 Fine Men’s Salon announced today the opening of its new salon in Westwood, which channels the essence of cool confidence directly to its discerning clientele. The upscale salon offering affordable indulgences is opening its doors on Sunday, May 22. The salon is located in University Station at 143 University Ave.

Leaving men looking their best – and feeling even better – 18|8 offers men the same transformative effect from which the name 18|8 comes. Embracing the immense impact of the discovery of stainless steel (18% chromium + 8% nickel added to steel) on hair salon instruments and other everyday consumer and commercial usage, 18|8’s distinctive collection of upscale services are moderately priced in the $27 to $45 range. Haircuts and grooming are provided in semi-private areas.

“When men walk into 18|8, they will quickly realize this is not an ordinary salon. It’s a retreat from the outside world where they can relax for a while,” said David Floyd, owner of the University Station location. “At 18|8, men can feel comfortable, sit back and enjoy all that we have to offer – that is, premium services at an affordable price. We are incredibly excited to be introducing this to gentlemen here in Westwood and surrounding communities.”

At 18|8, men can relax in the brand’s signature lounge area before their grooming services, which range from cuts and styling (modern and classic) to straight edge hot lather shaves, facials, massages, scalp treatments and more. The 18|8 team takes the time to learn about its clients, their personalities and special needs, and then caters services to mirror their lifestyle choices. Customers may even purchase memberships that cover prepaid hair and grooming services.

“This is far and away the most original and imaginative place for men to have their hair and grooming needs taken care of in Westwood,” said Floyd. “Upscale men’s grooming is an unfilled niche here. 18|8 is a comfortable, relaxing atmosphere for men to be in – customers will love the attention and care they receive. There is not another place like this for them right now.”

Scott Griffiths, who launched 18|8 Fine Men’s Salons in 2002, has a track record of creating breakthrough brands. Given his company’s successes during the past decade, he recently began franchising 18|8, sharing the opportunity for driven entrepreneurs such as Floyd to become part of its growth. Griffiths is a recognized marketing and branding trendsetter who has created and build industry-leading companies across several sectors. Recently, Griffiths cast his golden touch on the hair care industry with 18|8 and by creating the brand Mitch for Men from Paul Mitchell.

“We’re thrilled to have David in the 18|8 family. He shares our passion for the business,” said Griffiths, who serves as CEO of the company. “We look forward to seeing him grow his business with our family – it’s important that our proven business model offers franchisees something they can feel great about running.”

The salon is open Monday through Friday from 9 a.m. – 8 p.m., Saturdays from 9 a.m. – 7 p.m. and Sunday from 9 a.m. – 6 p.m. The University Station salon can be reached by phone at (781) 917-3333.