Hill & Partners Brands Vision of Clarity for Optos at 2015 American Academy of Ophthalmology (AAO) Trade Show

Hill & Partners’ team of branded environment specialists are coming off a crystal clear performance at the 2015 American Academy of Ophthalmology (AAO) Trade Show on behalf of leading retinal care and imaging company, Optos.

The annual AAO Trade Show is the world’s largest exhibition of ophthalmic technology, products and services. Hill & Partners designed an awe-inspiring, double-deck, 50x50 Custom Branded Environment at this year’s show. The 2015 AAO Trade Show took place November 14th-17th in Las Vegas, NV.

“It’s always an honor to work hand in hand with a client who is not only an industry leader, but a creator of products and services that advance modern science and positively impact a great number of people’s lives,” said Hill & Partners President, Michael McMahon. “Our design team did an impeccable job of displaying Optos as THE leader in retinal care through their skill and experience in exhibit design.”

Hill & Partners was tasked with expanding Optos’ prior space from 40x40 to 50x50 and also creating a fresh new look and feel of the exhibit. In addition to creating more private meeting spaces and implementing cutting edge technology to instantly view retinal images on site, Optos desired a space that would display, demo and sell the company’s new California Ultra-widefield Retinal Imaging device which is Optos’ latest ultra-widefield imaging device – specifically designed for vitreo-retinal specialists and ophthalmologists.

Hill & Partners exceeded expectations by expanding the space from 1,600 sq. ft. to 2,500 sq. ft. and integrated double deck levels into the design to allow for more private meeting space. Large curved fabric walls were constructed with retinal imaging printed within and an oversized 32’L eye-shaped overhead fabric structure was implemented to mimic the Optos logo, which cast the shadow of an eye onto the flooring below. Eight double sided demo stations allowed for instant viewing of attendee’s retinal images using the new California imaging device.

Optos’ exhibit at the 2015 AAO was an enormous success both in terms of leads and sales, positioning Optos as THE leader in retinal.

About Hill & Partners

Hill & Partners is a full-service team of branded environment specialists with a network of skilled partners throughout the country and world. Hill & Partners have provided professional exhibit management services that help clients manage and improve the results of their trade show exhibit program for over 20 years. Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, IGT, Demandware, Samsonite and General Cigar. Hill & Partners, established in 1995, has received numerous awards and accolades including being named by the Boston Business Journal as one of the Boston area’s fastest growing companies. For additional information, please call 617.471.7990 or visit www.hillpartners.com.