Chris Ritter Promoted to SVP, Chief Marketing Strategist at Fuseideas

WINCHESTER, Mass. – Dennis Franczak, Chief Executive Officer of Fuseideas, announced that Chris Ritter has been promoted to Senior Vice President, Chief Marketing Strategist. In his new role, Ritter will work with clients and the agency teams to develop brand and marketing strategies to build awareness and drive business.

According to Franczak, Ritter had been working in a similar role with the higher education division of Fuseideas. “All of our clients are seeking the strategic insights that will give them an advantage in their competitive markets. Chris’ strategic guidance has been very successful for our academic clients. Now we are expanding his role to bring value to a wide array of clients. It is already having a positive impact.”

Before joining Fuseideas, Ritter served as a higher education branding and marketing consultant, and prior to that he served as Vice President for Marketing at Worcester Polytechnic Institute. His prior experience includes Chief Marketing Officer Positions at Binghamton University and Clarkson University. He began his career at Eric Mower and Associates, where he started as a copywriter and rose to the position of Partner and Director of Client Services.

About Fuseideas

Fuseideas is an award-winning, integrated, full-service advertising agency that integrates digital technology and analytics into its breakthrough creative campaigns. The agency focuses on four key markets: academia, travel and tourism, media / entertainment and retail. Headquartered in Boston and named one of the fastest private growing companies in 2014 by Boston Business Journal, the company has additional offices in Portland, Maine, and Prague. For more information, visit Fuseideas online: Facebook, Twitter, Blog.

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