Super Bowl Champion Tedy Bruschi to Visit Woburn Mall

Papa Gino’s has teamed up with three-time Super Bowl champion, Tedy Bruschi, for its new fall advertising campaign. Developed by Boston-based advertising agency, Full Contact, the campaign is entitled “Standee.” The concept was designed to provide viewers with an unexpected twist. The commercial features real Papa Gino’s customers engaging with a cardboard standee of Tedy Bruschi while visiting the restaurant. Priceless reactions are captured when the real Bruschi appears and shocks fans. See behind-the-scenes video footage of the pranks here.

While visiting a participating Papa Gino’s restaurant, guests are invited to snap a selfie with the cardboard Tedy Bruschi standee and share it on the Papa Gino’s Facebook page. One lucky participant will win a lunch with the real Bruschi, while others will win tickets to see the New England Patriots at Gillette Stadium, autographed memorabilia and more. Users are encouraged to share their selfie on Instagram and Twitter as well using #TedySelfie. The contest will run through Oct. 19 and winners will be announced on Oct. 24.