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AT&T Wins J.D. Power Award for Wireless Purchase Experience
The marketing firm, with offices in Troy, awards the telecom for the 9th consecutive year.
AT&T earned J.D. Power’s Wireless Purchase Experience award Thursday. It’s the telecom's 9th consecutive win.
AT&T won 4 of 6 factors to take the top ranking in the J.D. Power 2017 U.S. Wireless Purchase Experience Full-Service StudySM Volume 2, released this week. The telecom earned top honors in the last 9 studies, since 2013.
“This is an award based on customer feedback. Winning our 9th consecutive award from J.D. Power validates the hard work we put in to take care of them,” said Rasesh Patel, senior executive vice president, Digital, Retail and Care, AT&T Entertainment Group. “We’re never going to stop working to get better, which is why we’re approaching our stores differently – with an entertainment focus.”
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J.D. Power presents the Purchase Experience award twice a year. The study took place from January to June 2017, with 6,703 U.S. wireless customers participating.
