Business & Tech
Kid Rock Is Going To ‘Make Grilling Great Again’
This is huge. Kid Rock is hawking American-made grills, and it's going to be a "win, win, win, win, all the way around."

It was inevitable from the moment now-President Trump popularized “make America great again” during the 2016 presidential campaign that the rallying cry would slip into the lexicon of the American people. And who better to make something great again than Kid Rock, the onstage persona of Michigan native Robert Ritchie, who’s a huge Trump supporter?
The “All Summer Long” and “First Kiss” singer, who grew up in Warren, is now selling “American Badass” grills he promises will make “grilling great again.” And do you know what else? America is going to “win, win, win, win, all the way around” with the grills, the country-hip-hop-rock superstar promises.
That’s because the grills are American-made. Well, mostly.
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The charcoal grills are made 100 percent from U.S. labor and parts, while the Badass Grill makers had to look offshore (they don’t say where) for some help with the gas grills, which are made with 90 percent U.S. parts and labor, according to the product website. Rock doesn’t say how many jobs were created in the making of the grill, but a commercial on the site notes that 5.1 million U.S. manufacturing jobs have been lost since 2000.
In it, Rock shoots other grills with an imposing (or impressive, choose your adjective) gun, “pulling the trigger on foreign-made products” (and giving a nod to the Second Amendment).
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“If you can get something made in America, No. 1, the quality is going to be better,” he promises.
The keg-shaped grill is portable and small enough to take on the road, but huge at the same time, with space for 12 burgers.
See Also
- Sen. Kid Rock? Michigan GOP Official Thinks It Would Be ‘Awesome’
- Sen. Ted Nugent? ‘Wango Tango’ Your Head Around That
Some Michigan Republicans want Kid Rock to run for U.S. Senate. Democratic Sen. Debbie Stabenow has held the seat since 2000, and Republicans want it back.
Rock hasn’t said if he will consider it, but Michigan Republican Party spokeswoman Sarah Anderson told Fox News Ritchie “would be awesome” as a senator. While no one has reached out to him as a possible candidate, Alexander said she “wouldn’t be surprised if there was a movement for him to run.”
Fellow Michigan-born rocker and pal Ted Nugent may run for the Senate himself. Imagine the primary debate if both Rock and Nugent ran. Rock could bring the grill, but the two might duel about who gets to shoot that one from China.
Photo by Robb D. Cohen/Invision/AP
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