A recent article in April 2013 the Harvard Business Review by M.E. Raynor and M.Ahmed suggest that following three rules that can make a company truly great. These are, of course open for debate, but we believe that the rules they suggest are worthy of discussion:
1) Better Before Price- in other words compete on differentiators rather then price
2) Revenue Before Costs- that is prioritize increasing revenue over reducing cost
3) There Are No Other Rules- so change anything you must to follow rules 1 and 2
So let us know your views on the subject.