Free Ice Cream for Kids Caught Using their Head

The Rochester Hills Fire and Emergency Services Department have partnered with Oberweiss Ice Cream and the Dairy Store to bring a sweet and safe deal just for kids.

All summer, the Rochester Hills Fire Department will be giving out free ice cream coupons to kids who are caught “using their heads” by wearing a bicycle helmet. There is no limit on the number of times kids can be recognized, it could happen anywhere at anytime.

According to the National Highway Traffic Safety Administration (NHTSA), in 2010 there were over 26,000 traumatic brain injuries treated in the emergency room and cyclists under the age of 16 accounted for 11% of all fatalities.

“It is important for both children and adults to wear the appropriate helmet,” states Rochester Hills Fire Chief Sean Canto. “This is a great opportunity for kids to be recognized for using proper safety when cycling.”

In order for the bike helmet to protect you, it needs to fit properly. Follow these easy tips to wearing a helmet correctly:

• Make sure your helmet is the right size. Try on several helmets before buying one. The helmet should fit comfortably. If needed, use extra pads for a snug and secure fit.
• Make sure the straps fit around your ear and under your chin snugly. The straps should form a "V" under your ears. Leave enough room for one finger to fit between your chin and the strap.
• The helmet should rest flat on your head, not too far forwards or backwards. The helmet should rest low on the forehead, no more than two finger widths above the eyebrows.
• Look for the CPSC or SNELL certification sticker inside the helmet.
• Get a new helmet when you grow out of it or within 5 years, whichever comes first.
• Replace your helmet after a crash or if it is cracked.

For more bicycle safety tips and to learn how to propery wear a helmet, visit www.safekids.org/video/bike-helmet-fit-test.com