Rochester Resident Assists Women with Safe Skincare

As women continue their pursuit to maintain youthful, beautiful skin, the cosmetic industry has become a billion dollar empire. This empire, however, often uses toxic chemicals linked to cancer, reproductive issues and hormone disruption.

Rochester resident and mom of two, Jill Sorensen, began searching for safe skincare products for herself and her family. In 2014, her search led her to Beautycounter. Now a Senior Manager, she is committed to getting safe products into the hands of everyone.

According to Beautycounter, the Food and Drug Administration (the agency that regulates cosmetics) allows companies to use chemicals known to be extremely harmful (lead, formaldehyde, and phthalates) in the products used by families every day.

“Our skin is our largest organ, therefore it is of the utmost importance that we pay attention to the ingredients that are in our products,” says Sorensen.

As Sorensen began to see the many toxins in even infant products, she discovered that Beautycounter products had the answer to what many women were hoping to find; safe products for their families and incredible cosmetics that keep them looking youthful and beautiful.

“Most cosmetic companies talk about the ingredients they don’t use,” says Sorensen. “What they don’t tell you are the thousands of toxins that they do use. Beautycounter has banned more than 1,500 ingredients setting the standard for safety guidelines in the U.S.”

Beautycounter researches information on specific hazards including cancer, infertility, hormone disruption and developmental toxicity to ensure that those products are banned from their products. Sorensen continues to be astounded by these facts and is dedicated to educating the community on safe skincare products.

To find out more about Sorensen’s story and Beautycounter’s safe products, visit www.beautycounter.com/jillsorensen or “Beautycounter by Jill Sorensen” on Facebook.