Don't miss the 2012 South Oakland Business Expo Wednesday, March 7 from 9:30am-4pm at Club Venetian Banquet Center in Madison Heights. To find out more about the SOBE SEMINAR SERIES, EXHIBITORS and exclusive SOBE SPECIALS, Visit www.RoyalOakChamber.com. Tweeters: use #SOBizExpo or @RoyalOakChamber to follow the conversations or to make comments regarding SOBE and all the exciting new developments.
The 2012 SOBE Seminars are 30 minute sessions that offer tangible, applicable and timely information about hot topics challenging today’s businesses and career minded individuals. This year’s seminars are as follows:
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11:45 – 12:15 The Power of Direct Mail – Presented by Shannon LaBruyere, Royal Oak Post Office
Description: There is a wide variety of marketing channels in today’s world. Successful marketing no longer relies on one versus the other in terms of media choices. Instead, almost all marketing channels now live in harmony, especially when they are integrated in an opportune manner. Direct Mail integrates easily and measurably with all other varieties of marketing tools. This seminar will provide you tips, tools, resources and insights on how mail can help make the multi-channel marketing mix work for your business.
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- The Changing Media Landscape
- The Value of Direct Mail
- Direct Mail Basics
- Direct Mail with Staying Power
- Direct Mail Resources
12:30 – 1:00 Marketing Strategies: Print v Social Media – Presented by Abby Elowsky, Golfing in Michigan
Synopsis: In today’s marketing environment, where is it best to put your limited dollars? Is print really dead? Is social media the only way to engage your clients? Find out how to utilize the strengths of both of these powerful media types to your advantage. Combine and conquer! Gain brand awareness, internet traffic, and fans of your product by implementing some simple techniques.
- Is print dead?
- Social Media: The Time Sucker
- What types of marketing work for you?
- Find the Sweet Spot of Combo-Marketing
- Specific techniques for Print and Social Media Advertising
- Close/Q & A
1:15 – 1:45 Facebook Timeline Strategies – Presented by Heather Coleman & Ron Marshall, Ferndale Career Center
Description: Learn how to utilize the new Facebook Timeline for strategic communication personally and professionally. The focus is marketing your business and positioning yourself in your career.
2:00 – 2:30 New Media for Business – Presented by Heather Coleman & Ron Marshall, Ferndale Career Center
Description Client relations are established and grown though the use of media platforms such as FourSquare, Google+, BlogTalk Radio, WordPress and mobile application integration. Learn more about how to incorporate these platforms into your social marketing strategy!
2:45 – 3:15 How to Obtain a Business Grant – Presented by Michelle Gordon, Kingdom Creations
Description: Have you ever wanted to learn how companies secure thousands and millions of dollars in funding for their businesses? The “How to Obtain a Business Grant” seminar will help companies explore the basic skills that are needed to secure federal, state and municipal dollars. The comprehensive seminar will help companies navigate through basic concerns regarding the differentiation between start up funding and grants that are exclusively earmarked for expansion an operational needs. The workshop will also help companies understand the difference between grants, proposals, loans and capital investments. Companies will finally be able to end their frivolously search for business funding by learning how to directly contact and cultivate sustainable relationships with funders. The “How to Obtain a Business Grant” seminar will also provide exclusive tips on how to organize business documents and grant proposals.
3:30 – 4:15 Starting & Marketing A Small Business – Presented by Representatives from the Small Business Administration (SBA), Service Corps of Retired Executives (SCORE) and the Center for Empowerment & Economic Development (CEED)
