J.D. Power Gives AT&T Highest Honors in Recent Purchase Experience Study

J.D. Power, which has offices in Troy, announced Thursday that AT&T swept all categories to take the top ranking in the global market research company's 2017 U.S. Wireless Purchase Experience Full-Service study.

AT&T is the first carrier to rank highest in all six categories evaluated for the Purchase Experience Study. Categories include store sales rep, facility, website, phone sales rep, offerings and promotions and cost of service. This demonstrates the value that AT&T provides.

The ranking marks the 8th time in a row AT&T has earned this award. The company outscored the full-service industry average and our closest competitor by 14 points, according to the study.

“Customers have spoken. And we are thrilled with what they had to say,” said Glenn Lurie, president and CEO, AT&T Consumer and Mobility Operations. “Add that to our recent award for wireless customer care and that means we swept J.D. Power’s 2016 Volume 2 and 2017 Volume 1 Customer Care and Purchase Experience Studies among full service providers. Each of these consecutive studies measures a 6-month period.

“Simply put, this means AT&T is providing a great overall experience when you shop with us and when you need help with your service at any touchpoint!”

AT&T received top honors in J.D. Power’s Wireless Customer Care rankings released earlier this month – for the second time in a row.

J.D. Power presents the Purchase Experience award twice a year. The telecom has earned top honors in the last eight studies, since 2013. The study took place from July to December 2016, with 8,058 U.S. wireless customers participating.