Walsh College Names Patricia Swanson New Vice President

Walsh College has named Patricia Swanson as Vice President, Chief Marketing and Enrollment Officer. Swanson previously filled the position in an interim role. Marsha Kelliher, Walsh College President and CEO, made the announcement.

“We’re excited to welcome Patti as a permanent member of our team,” Kelliher said. “She has certainly made an impact in her role up to this point and we’re confident her years of leadership and experience in sales and marketing will make for continued success at Walsh College.”

In her permanent role, Swanson will oversee all marketing, public relations, enrollment management and related student service functions for Walsh. She will be responsible to advance and reinforce the College’s brand position as well as provide support in enhancing current and building new relationships with partner institutions, employers, and other community groups. As an executive officer, Swanson looks to contribute to the strategic vision of Walsh while supporting the organization through operational planning, enrollment management and strategic marketing as well as culture building, philanthropic endeavors, and community relations.

Over the course of her career, Swanson has delivered impressive results on behalf of several organizations. Consistently, she has effectively managed large teams, reduced costs, exceeded sales projections and developed comprehensive communications strategies for many of the companies she has been part of. Swanson brings to her position a wide variety of experiences in sales, marketing, and communications including customer service, operations, public relations, and event planning.