Charming Lily Boutique Opens In Apple Valley

APPLE VALLEY, MN — Apple Valley has a new resident: the new location of the Charming Lily Boutique, which offers clothing, apparel, gifts, holiday decor, jewelry, home goods, and much more.

Owner Jen Knesel opened the boutique about a year ago near Target on Cedar Avenue. Due to the pandemic, a ribbon cutting event was not possible, but a year later, a new location is open at the Time Square Shopping Center.

On Tuesday, Knesel, her friends and family, and representatives from the City of Apple Valley and the Apple Valley Chamber of Commerce all attended a ribbon cutting to welcome the city’s newest store.

“This new location is perfect and we know Jen will have lots of success there,” the Chamber of Commerce wrote on Facebook. “Jen is so passionate about the store since she quit her corporate life at Hy-Vee after 20+ years to open her boutique - something she's always wanted to do.”

For more information, visit thecharminglily.com.