Hi Neighbors,
We&rsquo;re so excited to share that our local fashion brand, KRE PRIME, will officially launch on Monday, May 25.
Designed here in the Twin Cities, our signature Dual-Top Convertible Jumpsuit reflects the kind of style, versatility, and thoughtful design we&rsquo;ve always hoped to bring to women&rsquo;s wardrobes. It&rsquo;s a piece created to feel polished and effortless, while fitting naturally into everyday life.
Launching KRE PRIME as an independent brand is a very special milestone for us, and it means so much to be able to share it with the community we call home. We&rsquo;d love for you to follow along, take a first look at the collection, and celebrate this moment with us online at, <a href="https://www.youtube.com/@KREPrime" rel="noopener nofollow" target="_blank">KRE PRIME - YouTube</a>, <a href="https://www.facebook.com/kreprime" rel="noopener nofollow" target="_blank">Facebook</a>, <a href="https://www.instagram.com/kreprimedeals7/" rel="noopener nofollow" target="_blank">Instagram</a>
Thank you for supporting local, independent fashion in Edina. We&rsquo;re truly grateful to share this moment with you.
&ndash; The KRE PRIME Team

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Edina Brand Launches Smarter Jumpsuit Design

KRE PRIME

Minneapolis — KRE Prime, an Edina-based adaptive brand, is putting a practical twist on one of fashion’s most versatile and often impractical, staples. KRE Prime is an adaptive brand focused on style, accessibility and innovative design. The jumpsuit includes one base pant and two interchangeable tops, allowing wearers to create multiple looks from a single set. Each piece can be worn separately or connected with a discreet zipper to form a full jumpsuit. Grady said the inspiration came from personal experience. Although she appreciated the clean, minimal look of jumpsuits, she found them difficult to wear in everyday situations. “I wanted something that felt effortless but also worked with the way people actually live,” she said. “It needed to be beautiful, but also practical.” That balance extends to accessibility. The design allows the bottom portion to be removed without taking off the top, offering a more flexible and comfortable option for people with a range of mobility needs. Made from structured stretch fabric using recycled materials, the jumpsuit is designed to hold its shape while remaining comfortable enough for all-day wear. It is intended to transition easily from work to evening. Although KRE Prime operates as a digital-first brand, its roots are local. Grady, who launched the company in part to honor her late sister, said she wanted to create clothing that feels inclusive, thoughtful, and easy to wear. The Dual-Top Convertible Jumpsuit is now available in black and red, in sizes S through XL, priced at $150. Explore the Dual-Top Convertible Jumpsuit at kreprime.com.

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Sharing the Launch of KRE PRIME with Our Community

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