SOUTHDALE CENTER SEARCHES FOR THE NEXT GREAT TWIN CITIES FASHION DESIGNER

Fashionistas invited to submit a scarf design for the chance to win a shopping spree and have their limited-edition creation sold at Southdale Center

Edina, Minn. – Twin Cities style mavens have proven the runway can exist anywhere – whether it’s corporate headquarters, a college campus, downtown sidewalk, or backyard barbeque.

To celebrate the spirit of independent stylists and budding designers in the Twin Cities, Southdale Center, owned by Simon Property Group, is launching its first-ever design competition – an opportunity to create a limited-edition scarf and have it available in retail. Creative individuals are invited to submit a scarf design inspired by Southdale Center for the chance to have their creation sold during Southdale Center’s grand re-opening celebration later this fall. Fans can submit their design through Aug. 15 at Facebook.com/SouthdaleCenter.

“We’re excited to tap into the Twin Cities fashion community and see how our fans incorporate the Southdale Center logo to celebrate the grand re-opening,” said Lauren Carpenter, Director of Marketing & Business Development at Southdale Center. “The design contest reinforces our commitment to fashion and style, and gives our fans the opportunity to see their creation brought to life.”

In addition to having his or her design available for sale at Southdale Center, the grand-prize winner also will receive a $1,000 gift card to stock up on the latest fall trends.

Aspiring fashionistas and budding designers can submit their scarf design by visiting Facebook.com/SouthdaleCenter to view contest rules, upload their design and learn more about the competition. All designs must be submitted by 11:59 p.m. on Aug. 15.