Nathan Baller on How Social Media Can Affect Your Business

Social media can do many things for your business. If you only look at it as a hindrance on your employee’s attention span, you are going to miss out on a huge opportunity. 42% of the population are active users on social media. Wouldn’t you want to have the chance to reach almost half the world’s population?

Social media can affect a brand’s presence. When participating in the most popular social media sights, such as Facebook and YouTube, you can create a presence for your brand online. Users will rely on social media as a source for product and brand information. Seeing reviews and comments from real people about your company’s products or services could create more of a following from the online users.

Creating an online brand presence can then lead to more loyal customers. The ones that will spread the word for you on social media. The ones that will suggest your products or services to their friends if it relates to the questions they post. Markets have revealed, almost 70% of them are trying to develop loyal customers for their brands by using social media marketing. Not only having a social media presence but using it to your advantage. Facebook, YouTube, Twitter, and Instagram are great platforms to post about new products, deals and promotions, and keeping up with customers. Being a company that responds to comments, whether they’re good or bad, can go a long way with your customers. It shows them you care about their business and you are trying to solve any issues they may have.

Creating the online brand and presence, if done well, can create an increase in your company’s return on investment. Ages 18 to 34 have the most buying power and are more likely to purchase products online. In a study done by Twitter, it was revealed that a quarter of new vehicle purchasers in the United States, used Twitter as a resource to make their decision on what car to purchase.

Research has shown many times that social media is a huge part of people’s lives and that fact won’t be changing any time soon. With the ability to reach billions of users all over the world, why wouldn’t you want to implement a social media marketing strategy for your business?