Williston Fitness Center Cashing in Post-Renovation

The number of people using the newly remodeled Williston Fitness Center is up drastically over this time last year—and so is revenue.

In January, Kelly O’Dea, Williston Fitness Center manager told Patch that once the renovations were completed he hoped the center would see a 10 percent increase in membership revenue.

Wish granted.

City officials tell Patch that membership revenue is up almost 50 percent over this time last year.  Minnetonka used money from the city's Community Investment Fund to finance the $4.5 project. 

The major facelift at Williston included an addition of a new pool with children’s splash pad, new fitness areas, a large indoor children’s play structure, upgraded locker rooms and a remodeled entrance. Exterior improvements included an expansion of the parking lot and painting of the exterior of the tennis building.

Since 1998, the Williston Fitness Center has been Minnetonka’s primary recreation center and tennis hub, featuring five indoor tennis courts.

Williston Fitness Center: The Numbers

• Membership revenue is up $78,000 in 2011 (45.1 percent) over mid-year 2010.

• June had been a historically slow month for the center, but last month 228 new members signed up. It’s a marked improvement over the past, the city said.

• Daily use passes purchased between Jan. and June have increased from 6,655 in 2010 to 9,463 in 2011.

• Daily pass revenue between Jan. and June has increased from $39,576 in 2010 to $56,732 in 2011. That’s a 42.2 percent increase.

• 407 daily passes have been sold specifically for the Treehouse (indoor playground) since it’s opening earlier this year– and that doesn’t include member use.

• Family memberships now account for 38 percent of the total number of memberships as compared to 24 percent in 2010.

• Batting cage revenue between Jan. and June 2011 is up $2,500 (or 11.3 percent) over the same period in 2010.

• Personal training revenue is up nearly 100% over the same time period last year.