Edina Brand Launches Smarter Jumpsuit Design

KRE PRIME

Minneapolis — KRE Prime, an Edina-based adaptive brand, is putting a practical twist on one of fashion’s most versatile and often impractical, staples. KRE Prime is an adaptive brand focused on style, accessibility and innovative design. The jumpsuit includes one base pant and two interchangeable tops, allowing wearers to create multiple looks from a single set. Each piece can be worn separately or connected with a discreet zipper to form a full jumpsuit. Grady said the inspiration came from personal experience. Although she appreciated the clean, minimal look of jumpsuits, she found them difficult to wear in everyday situations. “I wanted something that felt effortless but also worked with the way people actually live,” she said. “It needed to be beautiful, but also practical.” That balance extends to accessibility. The design allows the bottom portion to be removed without taking off the top, offering a more flexible and comfortable option for people with a range of mobility needs. Made from structured stretch fabric using recycled materials, the jumpsuit is designed to hold its shape while remaining comfortable enough for all-day wear. It is intended to transition easily from work to evening. Although KRE Prime operates as a digital-first brand, its roots are local. Grady, who launched the company in part to honor her late sister, said she wanted to create clothing that feels inclusive, thoughtful, and easy to wear. The Dual-Top Convertible Jumpsuit is now available in black and red, in sizes S through XL, priced at $150. Explore the Dual-Top Convertible Jumpsuit at kreprime.com.

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Minneapolis — KRE Prime, an Edina-based adaptive brand, is putting a practical twist on one of fashion’s most versatile and often impractical,...

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