Target Cancels Hunter Tall Boots: 'Didn’t Meet Our Standards'

MINNEAPOLIS, MN — Target's partnership with Hunter to produce limited-edition women’s tall rain boots has been canceled, and the Minneapolis-based retailer is apologizing to its frustrated customers. After delaying the boots' release last week, the company said the collaboration ultimately failed due to "production issues."

"After thorough evaluation, we’ve decided not to make this item available. We’re very sorry, but the production simply didn’t meet our standards, Hunter’s standards, or the standards we want guests to have when they shop at Target," Mark Tritton, Chief Merchandising Officer and Executive Vice President at Target, said in a statement.

"While this collaboration has brought joy to millions of guests who have shopped it over the past week, the risk of further disappointing our guests is a risk we aren’t willing to take," Tritton added. "Rest assured we’ll look into how this happened, and we’ll work hard to ensure it doesn’t happen again."

A number of angry customers vented their frustrations on social media over the news, while others praised the retailer for maintaining quality standards:

Target said it's working with a third party to recycle the boots it didn't release.

Photo: Festival-goers wear wellington boots in preparation for rain during the Glastonbury Festival at Worthy Farm on June 26, 2014 in Glastonbury, England. (Photo by Ian Gavan/Getty Images)