Neighbor News
Campaign Launches in KC to Educate Parents About E-Cigarettes
Anti-Vaping Campaign Launches in Kansas City to Educate Parents About the Dangers of E-Cigarettes.
Today, the American Lung Association in Kansas & Greater Kansas City launched “The Vape Talk” campaign, a comprehensive effort to educate parents about the dangers of e-cigarette use. Starting this month, the organization launched the campaign on Kansas City area radio stations, billboards, movie theatres and online.
“Youth e-cigarette use is an urgent issue here in Kansas City and across the nation. We are concerned about e-cigarettes creating a new generation addicted to harmful and deadly nicotine products,” said Sara Prem, advocacy specialist for the Lung Association. “It is critical to educate not only pre-teens and teens, but parents, school officials and healthcare professionals on the dangers of e-cigarettes. We hope this campaign will help spread this vital information to the public.”
“The Vape Talk” campaign is aimed at parents of tweens and teens to educate them on the epidemic that is impacting youth across the nation. The campaign plays on the idea of “the drug talk” that parents have with their kids and provides them with resources to have the conversation about the dangers of vaping and nicotine addiction.
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This multi-media campaign uses digital/social advertising, video, billboard and media outreach to get the message out to Kansas City area residents. The campaign drives parents to “The Vape Talk” website, which educates them on e-cigarettes, highlights vaping warning signs and provides a downloadable youth conversation guide.
The youth e-cigarette epidemic is nothing short of a public health emergency that must be urgently confronted. Nationally, 5 million middle- and high-school students used e-cigarettes– an increase of nearly 3 million over the past two years. Especially in light of the youth vaping epidemic, the Lung Association remains deeply concerned about the illnesses and deaths attributed to vaping across the country, including here in Kansas City. We warn that no one should use e-cigarettes because they can cause irreversible lung damage and lung disease.
