6th New Hampshire Sierra Multi-Channel Retailer Opens At King’s Plaza In Concord Saturday

CONCORD, NH — Concord has a new retailer that will open on Saturday.

Sierra, a part of the TJ Maxx chain, will open its sixth New Hampshire store at the King’s Plaza, 10 Loudon Road in Concord at 8 a.m. The grand opening will feature a DJ, contests and giveaways, and more. The company describes itself as “the go-to retailer for discovering great finds on top active and outdoor brands,” offering a “wide array of apparel, footwear, and gear” for the entire family as well as home décor and seasonal items. Products are available at up to 60 percent off other department and specialty store prices — although prices vary by store and online.

“Sierra is a one-stop-shop for everything you didn’t even know you needed to help you get active year-round,” the company said. “Shoppers can browse (its) vast selection of products in-store or online to discover a world of possibilities at incredible prices.”

As part of the grand opening, the company will donate $10,000 to New Hampshire Audubon. The donation will support the org’s mission to protect the state’s natural environment.

Caitlin Kobelski, the vice president and Sierra marketing director, said the company’s goal was to equip shoppers with the top-brand apparel, footwear, and gear they need to participate in the day-to-day activities that will make them happy.

“New Hampshire is well-acquainted with the Sierra experience, so we’re excited to open our newest location in the Concord community,” she added. “With the cold weather and holidays approaching, shoppers can get everything they need to get moving this winter and discover our wide selection of holiday gifts at everyday low prices.”

The store’s regular hours are 9:30 a.m. to 9:30 p.m., Monday through Saturday, and 10 a.m. to 8 p.m. on Sunday. Store associate positions are still available. Job applicants can apply online at jobs.tjx.com.

Sierra has more than 100 stores nationwide and has been in business since the mid-1980s. Other New Hampshire locations include Bedford on South River Road, Keene on Winchester Street, Nashua on Daniel Webster Highway, Central Street in Salem, and South Main Street in West Lebanon.

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