Franklin Savings Bank Launches Loyalty Reward Program

Buzz Points, a leader in connecting local businesses, community financial institutions and consumers through rewards, today announced that Franklin Savings Bank, an independent, mutual financial institution headquartered in Franklin, with seven branches throughout the Central Lakes Region and a loan production office in Bedford, has selected the Buzz Points merchant-focused loyalty program.

Buzz Points is free for consumers and allows bank customers to earn rewards while supporting the local economy by using their FSB debit card for everyday shopping.

“As a community bank with strong ties to the communities we serve, we understand the importance of supporting families as well as our locally-owned businesses to enhance the economic viability of the markets we serve,” said Jeffery B. Savage, president & CEO of Franklin Savings Bank. “We are proud to be the first community bank in the state to offer Buzz Points—an easy-to-use loyalty program that utilizes the latest mobile technologies and also aligns with our commitment to helping local businesses. Buzz Points rewards our customers for shopping locally, provides independent businesses with the marketing tools they need to compete, and delivers a cutting-edge digital experience to consumers and businesses alike.”

Buzz Points has created a new generation of loyalty rewards that works with community financial institutions and local businesses to engage mutual customers. Franklin Savings Bank customers can earn points by using their FSB debit card whenever they shop, but they earn more points for shopping with local businesses. Buzz Points creates additional revenue for financial institutions and gives local businesses a turnkey marketing solution that provides the targeted marketing technologies they need to expand their market reach, attract new business and increase the loyalty of existing customers.

Bank customers enrolled in the free program earn points automatically through debit card purchases that can be redeemed easily for gift cards, cash cards and donations to local non-profits using the Buzz Points web interface or mobile app that allows users to track, manage and redeem points.

A continually expanding network of 40,000+ businesses nationwide, as well as locally-owned merchants, including Tilton House of Pizza and the Blooming Iris (Tilton), and Central Sweets Candy and The Blossom Shop (Franklin), allows cardholders to shop locally, accrue points and redeem rewards wherever they are in the United States.