Rubens' 2016 Campaign Effort Hires Political Director

The Jim Rubens for Senate campaign announced recently that it had expanded its campaign operations with the hiring of Sarah De La Cerda to serve as political director.

An accomplished campaigner, De La Cerda has cultivated an extensive resumé of campaigns throughout the northeast ranging from state legislative up to presidential, according to a press statement. She is the founder and president of BLEU Enterprises, a political consulting firm that specializes in electing Republicans in highly Democratic areas and electing college students to local offices.

De La Cerda recently served as northeast regional director for the 2016 Committee, a super PAC that supported former Republican presidential candidate Ben Carson. Her responsibilities included organizing volunteers, fundraising and planning events for the committee throughout the northeast, focusing substantial efforts in New Hampshire.

"It's great to ​have someone with Sarah's experience, creativity, and high energy on our team,” Rubens said. “Sarah will help mobilize our team's grass roots energy to defeat the Washington establishment's wall of money."