Flatbread Buys VT-Based Pizza Chain

Vermont-based American Flatbread Company and New Hampshire-based Flatbread Company have announced the sale of the principal assets of the American Flatbread Company. On January 16, 2013, the Flatbread Company purchased the American Flatbread brand and the American Flatbread franchise
operations. Originating from one store in Amesbury MA, the Flatbread Company will now oversee franchise operations and expansion and will steward the future growth of the American Flatbread restaurant brand. Waitsfield Vermont-based American Flatbread Company will continue to own and operate their restaurant at Lareau Farm and will assist in transitioning franchise operations to the Flatbread Company, as well as ongoing consulting. American Flatbread founder George Schenk will continue to bake and write and draw and assist in promoting the “Flatbread” brand.

In a mutual statement, Jay Gould and John Meehan of the Flatbread Company, and George Schenk and Clay Westbrook of American Flatbread said:

“This is the culmination of over 14 years of working together to bring people the very best pizza that we can imagine. The combined talent of all the people who have worked at both of our companies, have helped us realize our vision of making real food for real people in a real environment. Today we thank
them.

Over 20 years ago, a single fire was ignited in the hills of Vermont. It was a food revolution; a dramatic change in the way ingredients were sourced, prepared and honored; it broke with the mainstream processed restaurant food that was prevalent at that time. Today, we share this food and continue the
revolution with a combined 14 restaurant outposts, each lit by the fire.”