Portsmouth's DARCI Creative Names 2 Managing Partners Ahead Of 20-Year Milestone

PORTSMOUTH, NH — DARCI Creative has named Daniele Hosser and Caitlin Thayer as managing partners, a leadership change announced Thursday as the Seacoast marketing agency approaches 20 years in business this October.

According to the company, Hosser will serve as managing partner and vice president of client experience and brand strategy. Thayer will serve as managing partner and vice president of operations and finance. The company said both have played key roles in client partnerships, internal systems, and the agency’s strategic direction.

The announcement marks what DARCI Creative described as a next-generation leadership team.

The company said Hosser previously served as director of client services, leading client relationships and strategic initiatives. In her new role, according to the release, she will continue to oversee the client experience while driving brand strategy and long-term growth priorities.

Thayer previously served as director of operations and business development, according to the release. The company said she helped strengthen the agency’s operational infrastructure and financial discipline. In her new role, the release states, she will continue to refine processes, improve efficiency, and support the agency’s growth.

“DARCI Creative has always been built on results, relationships, and bold thinking,” Darci Knowles, founder and creative director, said. “This leadership announcement is not simply a title change — it’s an intentional step forward. Daniele and Caitlin are extraordinary leaders, and I’m proud to formally recognize the impact they’ve already been making. Together, we’re tightening processes, increasing productivity, aligning vision, nurturing culture, and raising the bar on the work we deliver.”

The leadership appointments reflect the agency’s commitment to future growth, according to the release. The company said it is building around strategy, creativity, and operational excellence, with a foundation rooted in collaboration, kindness, and high standards.

“I’m honored to step into this next chapter alongside Daniele and Caitlin,” Knowles added. “As we approach 20 years, this moment represents both a celebration of what we’ve built — and a confident step forward towards what’s next.”

DARCI Creative said it will celebrate 20 years in business in October. More information about the agency is available at darcicreative.com.