David’s Bridal Files For Bankruptcy: What Does It Mean For NJ Brides?

NEW JERSEY— David’s Bridal announced Monday that it has filed for Chapter 11 bankruptcy protection, but stores in New Jersey will remain open and brides who ordered dresses won’t have to scramble to find another gown.

The news comes after the company announced Friday that it was laying off just over 9,000 workers.

The Pennsylvania-based company said Monday it had filed voluntary petitions for bankruptcy in U.S. Bankruptcy Court for the District of New Jersey, and will seek similar protection in Canada and the United Kingdom. Related article — David's Bridal Files For Bankruptcy, Second Time In 5 Years

The store operates 8 locations in New Jersey, including:

Deptford (856) 374-9747

• The Court at Deptford II
• 1555 Almonesson Rd.
• Space S-2A
• Deptford, NJ, 08096-3724

East Brunswick (856) 374-9747

• Summerhill Square
• 611 Route 18 South
• East Brunswick, NJ, 08816-3708

Freehold (856) 374-9747

• 3633 Route 9 North
• Freehold, NJ, 07728-3288

Maple Shade (856) 727-5221

• 539 Route 38 West, Routes 38 & 73
• Maple Shade, NJ, 08052-1607

Mays Landing (609) 241-7264

• 520 Hamilton Commons
• Mays Landing, NJ, 08330-3150

Paramus (201) 587-9774

• 153 Route 4 West
• Paramus, NJ, 07652-1234

Totowa (973) 339-7023

• 562 US Hwy. 46 E
• Totowa, NJ, 07512-1702

Watchung (973) 921-9090

• 1634 US Route 22
• Watchung, NJ, 07069

In a news release, David’s Bridal said both brick-and-mortar stores and online sales, including through its Pearl platform and vendor marketplace, will remain accessible to brides for their wedding planning needs.

Members of Diamond, the company’s loyalty program, can continue to earn and redeem points. Also, the company said it intends to honor gift cards, returns and exchanges.

The petition includes the usual “first day” relief, including authorization from the court to pay its workers, maintain certain customer programs and honor obligations to critical vendors. David’s Bridal will continue to seek buyers, the company said.

David’s Bridal CEO James Marcum said the company “continues to be challenged by the post-COVID environment and uncertain economic conditions, leading us to take this step to identify a buyer who can continue to operate our business going forward.”