In Bloomfield: Drink A Cocktail, Help A Nonprofit

Bloomfield, NJ – Have you had a “Local Legend” cocktail at Bloomfield gastropub Essex Junction?

It may be time to get some photos on social media.

On Thursday, April 14, Jeremy Goldberg, Owner of Essex Junction presented the Board of the Bloomfield Educational Foundation (BEF) with the first of “ongoing monthly checks” representing the initial charity donation resulting from the proceeds of sales generated from their “Local Legends” cocktails social media program.

As stated on the gastropub’s menu, guests can participate in the program by purchasing and posting their Essex Junction “Local Legend” cocktails to social media. Essex Junction then donates 50 percent of the proceeds of the posted drink purchases (about $2.25 per post) to the Bloomfield Educational Foundation to support education.

If one of the actual “Local Legends” the drinks are named after shares the post on social media, an additional $50 will be donated, the restaurant announced in a news release.

In addition, a monthly “social event” will take place at Essex Junction with 10 percent of proceeds to BEF the 3rd Wednesday of each month starting May 18. Event details will be posted on the BEF & Essex Junction websites and social media pages.

“We are excited about the program with Essex Junction and our hope is that the program will catch-on and grow with Essex Junction’s guests and each month’s donation will surpass the last,” Michael Sceurman, member of the BEF stated. “Our goal is that that other Bloomfield businesses will follow Essex Junction’s lead and implement similar programs.”

• See related article: Bloomfield Mayor, Council Welcome Gastropub To Town

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Photo courtesy of Gail Schoenberg Public Relations