Six Flags Hoping NFL Star Will Take Parks To New Heights With Fans

JACKSON, NJ — NFL star and Super Bowl champion Travis Kelce has partnered with Six Flags as a brand ambassador for the amusement parks, the company announced.

Kelce, who is starting his 14th preseason with the Kansas City Chiefs and is engaged to Taylor Swift, will be sharing content about the parks, including Six Flags Great Adventure, on his social media platforms and "engage fans through branded experiences," the company said.

Kelce cohosts the popular podcast New Heights with his brother, Jason Kelce, now retired from the Philadelphia Eagles.

Throughout 2026, Kelce will collaborate with Six Flags to share digital content across his social platforms, engage fans through branded experiences, and support marketing initiatives systemwide. Six Flags also has the right to incorporate Kelce’s name, image and likeness across a variety of approved channels, including broadcast media, streaming platforms and in‑park marketing.

"Six Flags parks were a hallmark of my childhood and the scene of some of my most fun and cherished memories, and I’m excited to team up with the company as it enters its next chapter," Kelce said in the company's news release. "The Six Flags team is creating even more rides and attractions as it takes guest engagement to a new level."

"I look forward to helping them continue to build excitement for their unrivaled portfolio of parks and introduce a new generation of fans to the unforgettable experiences," he said.

The partnership allows Six Flags to use Kelce’s name, image and likeness across a variety of approved channels, including broadcast media, streaming platforms and in‑park marketing.

Financial terms of the partnership were not disclosed.

"Travis Kelce has been a lifelong fan of Six Flags, having grown up going to some of our most iconic parks with family and friends, so he is a natural ambassador to represent the Six Flags brand across North America," said John Reilly, president and chief executive officer of Six Flags. "His fun-loving personality, commitment to excellence and passion for the game have contributed to three Super Bowl titles on the field, and we’re confident they will score big with our guests as well."