Shop In Chatham On Small Business Saturday 2019

CHATHAM, NJ - You may not think about it much, but independently owned boutiques, gift shops, mom-and-pop hardware stores, restaurants and the like in town are fighting for survival against malls, big box stores and online retailers.

Small Business Saturday, held annually on the Saturday after Thanksgiving, was created to give them a boost and help level the field of competition. This year, the 10th anniversary of the “Shop Small” movement, the all-local shopping event falls on Nov. 30.

Here’s a list of the businesses that have signed up so far:

Restaurant Serenade
North American Cuisine
6 Roosevelt Ave

Sorriso Kitchen
Assorted menu restaurant
252 Main St

Chatham Towne Tavern
Assorted Menu Restaurant
34 River Rd

Mitsuba Japanese Cuisine
Asian Cuisine
237 Main St

Chatham Sandwich Shop
Delicatessen
253 Main St

Dreyer's Lumber & Hardware
Hardware Store
20 Watchung Ave

Arminio's Italian Corner
Assorted Menu Restaurant
236 Main St

Pascarella Brothers Deli
Delicatessen
34 Watchung Ave

Chianti Trattoria
Assorted Menu Restaurant
249 Main Street

Cottage Deli
Delicatessen
23 25 Passaic Ave S

Village Hardware And Decorating
Hardware Store
223 Main St

Noahs Bagels
Bakery
459 Main St

Gregorios Restaurant
Assorted Menu Restaurant
255 Main St Ste A

Thai Passion
Asian Cuisine
225 Main St

A Taste Of Asia
Asian Cuisine
245 Main St

D'oro Restaurant
Italian Cuisine
219 Main St, Ste A

Yo Lotta Luv
Dessert
258 Main St

The Village Play Cafe Ll
Hobbies,Toys and Games Store
17 Watchung Ave

Twin Elephant Brewing
Bars and Night Clubs
13 Watchung Ave Ste 103

F Gerald New
Jewelry,Clock and Watch Store
180 Main St, Ste A

Jabberwocky
Hobbies,Toys and Games Store
261 Main Street

Fusco Brothers
Nursery and Lawn Supplies
55 River Rd

Sunnywoods Florist
Florist
251 Main St

Cafe Roma
Coffee Shops and Cafes
250 Main St

Powerflow Yoga
Classes and Lessons
254 Main St

Ready To Paint
Museum
424 Main Street

Bar Method Bernardsville
Sport and Recreational Clubs
383 Main St Ste 202

Chatham Bagels
Miscellaneous Retail Store
260 Main St

Pour Homme
Other Apparel and Accessories Store
242 Main St

Chatham Cellular
Mobile Telephone Stores
259 Main St

Chatham Lawnmower Service
Nursery and Lawn Supplies
14 Commerce St

Ricciardi Business Systems
Computer and Software Stores
168 Main St

Whippany Athletic Club
Sport and Recreational Clubs
345 Shunpike Road

L Fay Bridal Roosevelt Ave
Women's Clothing Store
9 Roosevelt Ave

Revel Yoga
Sport and Recreational Clubs
100 Passaic Ave

Hilife Vitamin & Herb
Specialty Food Market
48 River Rd

Scooch A Mi Boutique
Women's Clothing Store
17 N Passaic Ave

Holistic Wllnss Network
Sport and Recreational Clubs
17 Watchung Ave

5k Deli
Specialty Food Market
65 River Rd

Quan Rong Gallery
Museum
219 Main Street Unit 531

World Champion Tae Kwon D
Classes and Lessons
453 Main St

Arthur Murray Dance Studio
Classes and Lessons
6 S Passaic Ave

Garden Rice Chinese Restaurant
Asian Cuisine
234 Main St

Crown Oil -Bip
Fuel Oil Dealers
22 River Rd

Did we miss anyone? Tell us in the comments or send an email to russ.crespolini@patch.com and we’ll add it to the list.

The list of Small Business Saturday participants is growing, so before you head out to shop. “Shop Small” events include not only sales on things you won’t find at the mall or other shopping venues, but also events that bring the community together.

American Express established Small Business Saturday in 2010 to help local businesses reeling from the Great Recession. The U.S. Senate passed a resolution a year later encouraging businesses in all 50 states to participate in what has morphed into a nationwide “shop small” movement.

This year, the stakes are even higher for small businesses. Rising rents and shifting consumer behavior are causing many small business owners to shutter their shops, according to American Express.

A Shop Small Consumer Impact survey from American Express found that 73 percent of people think empty storefronts are a national issue, and 84 percent agree the increase in empty storefronts and the closing of small, independently owned businesses negatively affects their local communities.

“We recognize the hardships faced by small business owners today and want to inspire people to take notice and Shop Small to support their communities on Small Business Saturday and beyond,” Elizabeth Rutledge, chief marketing officer at American Express, said in a news release. “Retail is changing, but local shops are the fabric of our communities, helping them to thrive in the future is part of our brand ethos and backing promise.”

Since 2010, local business supporters have spent $103 billion on Small Business Saturday, according to American Express.

But that’s only part of the story. For every dollar spent at a U.S. small business, approximately 67 cents stays in the local community — and it helps independent shops and restaurants keep their doors open and meet pay their workers, your neighbors.

That amounts to about $67 billion that has stayed in local communities since Small Business Saturday began, according to American Express.

The American Express survey showed that when consumers are aware of the impact of spending their dollars locally, 75 percent said they would be more likely to purchase a product or service from small, independently owned businesses.

Shopping small isn’t just a Thanksgiving weekend retail event, but a year-long movement, according to American Express, which says it is launching a marketing campaign to make consumers more aware of the impact they can have on their communities when they support local businesses.

“We believe in backing small businesses because we know they strengthen the communities where we live and work,” Anna Marrs, president of Global Commercial Services at American Express, said in the news release.

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