Gymboree To File Bankruptcy, Close North Brunswick Store: Reports

NORTH BRUNSWICK, NJ — Childrens' clothing retailer Gymboree is filing for bankruptcy for a second time in two years and will close its remaining 900 stores, according to media reports. That includes its location at The Shoppes at North Brunswick.

Gymboree also has a stores at Menlo Park, Woodbridge Center Mall and at the Quakerbridge Mall, all of which are expected to close due to the bankruptcy filing, reports state.

Gymboree operates stores under three banners — Gymboree, Janie and Jack, and Crazy 8. Selling off the businesses at the brand level could spare the high-end Janie and Jack brand from liquidation, according to the Wall Street Journal.

The Wall Street Journal cited sources familiar with Gymboree's plan to sell the operation and said it is expected to liquidate is remaining 900 stores. Selling off the businesses at the brand level could spare the high-end Janie and Jack brand from liquidation, according to the report.

The company first filed for bankruptcy in July 2017 and closed 350 stores. At the time, President and CEO Daniel Griesemer said in a statement that closing those stores would allow the company to "continue to deliver quality merchandise and superior service to our customers."

Closing those stores allowed Gymboree "greater financial flexibility" as it shed $900 million in debt, Griesemer said.

Like many brick-and-mortar stores, Gymboree has struggled to remain afloat against increased online competition.

Photo: Renee Schiavone / Patch