Old York Cellars Holds First Annual BeauJerséy Nouveau Day

Old York Cellars (OYC), one of the oldest vineyards in the Garden State, hosted the first annual BeauJerséy Noveau Day on Thursday, Nov. 21, to celebrate the release of the winery’s 2019 BeauJerséy Noveau Red and BeauJerséy Noveau Rosé wines just in time for Thanksgiving at its Ringoes and other locations.

BeauJerséy Noveau Day is a New Jersey-twist on the French tradition of Beajoulais Noveau Day, which commemorates the release of the season’s first wines. In the United States, this day is often associated with Thanksgiving because of how seamlessly these versatile wines pair with the traditional American turkey dinner.

“BeauJerséy Noveau Day was a fun experience for our guests to kick off the Thanksgiving holiday,” said David Wolin, owner of Old York Cellars. “Beajoulais Noveau is a huge and popular event in France at this time of year, and we’re hoping our interpretation will become an annual Garden State tradition and influence the wine selections featured around holiday tables throughout the region.”

At its Ringoes location, OYC hosted an open tasting room session, uncorking its new red and rosé wines. Winemakers spoke with guests, answering questions about the new additions to the OYC inventory, while the event was broadcast on Facebook Live.

As customers enjoyed the tasting session in Ringoes, trucks were loaded up and delivered BeauJerséy Nouveau to OYC’s retail locations at the Bridgewater Commons Mall and Quaker Bridge Mall. At their Quaker Bridge location, guests enjoyed a special BeauJerséy tasting menu designed by renowned Chef José Diaz to complement the wines. At Bridgewater, Diaz created a special pairing platter for the tasters to pair with their wine. These offerings highlight the continued efforts of OYC to innovate in the winery retail space by offering customers a more refined and inspired experience within the traditional mall environment.

Old York Cellar’s BeauJerséy Noveau celebration will continue through Sunday, Nov. 24, with special tastings, food pairings and music at all three locations. For more information regarding Old York Cellar’s events, please visit https://www.oldyorkcellars.com/Events/Calendar.